Canada’s baby boom was even more pronounced than the U.S. one. For that reason and, perhaps because its population is smaller, demographic trends in general are a more topical subject up there.

I’m seeing more and more stories in Canadian media about aging baby boomers — with implications for the economy, and lots of commentary about the differences in the way they’re aging and the attitudes they’re taking into middle age and beyond.

This story, from the Globe and Mail, talks about co-housing and the ‘aging-in-place’ phenomenon. If you want to get ahead of a major trend in the senior housing market, it’s a must-read.

Canadian ad agencies are also perhaps a little ahead of their U.S. counterparts in subtly acknowledging the reality that boomers who’ve reached ‘retirement age’ are choosing not to retire. This ad for Scotiabank, one of Canada’s big retail banks, was created by the Toronto agency Bensimon Byrne.

‘Work’ from Bensimon Byrne on Vimeo.

While the reality is that many boomers are working longer out of financial necessity, many are healthier and don’t yet think of themselves as the retiring kind.

I love the subtle and positive way this ad portrays a guy who’s working for love, not money. The choice of a barber may be a nod to popular financial advice author David Chilton, who wrote ‘The Wealthy Barber’, a book that was hugely popular in Canada back when the boomers should have been making serious retirement plans.